Common Grounds Annual Report

Goal

To design a system that helps children deal with a variety of the wild animals that they may encounter in a rural or urban environment. The approach emphasizes caution and the safety of children with wild animals.

Strategy

I began by researching what happens when wild animals encounter the urban environment. I found that there are competitors but they focus on children and the animals, therefore there was potential to develop an interactive solution that uses technology to focus on just keeping children safe. I created a modern graphic illustration style that was used across the various media and formats both print and digital.